Marketing manager Benelux & Nordics

Marketing is our exciting game board in the ever-evolving toy industry, and we are all set to play!

Job Description:

You'll be the mastermind ensuring our brands thrive and make a lasting impact.

Gameplay Strategy: Key Quests and Missions:

1. Own and manage brand positioning within the Benelux & Nordics.
2. On top of the local portfolio, initiating new ideas on licenses.
3. Manage the Marketing budget (consumer & trade).
4. Proactively monitor and manage sales performance:

• Initiate actions to meet annual targets.
• Develop and implement annual plans (in collaboration with Central) to drive brand and sales growth.
• Continuously track and respond to brand and market trends.

1. Develop and execute local POS materials, in-store staff training, and other in-store activities in collaboration with local/regional retailers.
2. Manage local/regional content strategies.
3. Lead local marketplace strategy, management, and advertising (Amazon, Bol, etc.) in coordination with Central teams.
4. Manage local/regional SEO/SEA strategies.
5. Establish (joint) promotions with local/regional partners.
6. Organize and manage local/regional PR, ambassador, influencer, and sponsor events and activities (trade & consumer).
7. Oversee social media and online community management, including content creation and content calendar management.
8. Manage local/regional BTC & BTB trade shows.
9. Review and ensure the accuracy of translations for all materials.

Why this job is for you:

1. You thrive in a creative playground with endless opportunities to grow yourself and our brand.
2. You love bringing structure to even the most unpredictable campaigns.
3. Teaming up with diverse colleagues across different regions excites you.

Player’s Handbook: Skills and Experience:

1. Completed HBO or WO education in a relevant field (e.g. Marketing, Communication, or Business Administration).
2. Fluent in Dutch, English and French would be a plus.
3. Minimum of 4 years of proven work experience in a similar marketing role.
4. Sharp analytical skills, being creative with an eye of detail, and strong skillset when it comes to conceptual and project-based work.
5. Outstanding commercial and communication skills are a must for championing dialogues with all stakeholders.
6. Being stress-resistant will come in handy.
7. Driven enthusiast with a good sense of humor.

Player Character Sheet: Traits and Talents:

1. Hands-on, grounded, and ready to navigate complex situations with efficiency and ease.
2. Entrepreneurial spirit.
3. Able to make informed decisions quickly and effectively while confidently influencing others to gain support for ideas and initiatives
4. A Team player who enjoys forging strong alliances, collaboration, and balances hard work with a spirit of fun and play.
5. Ability to manage a broad agenda and set priorities
6. A passionate gamer ofcourse!

Reporting Line: Our Marketing Manager Benelux & Nordics will be leading the local Marketing team, reporting to the General Manager Benelux and closely connected to the VP Global Brand

Ready to play? Join our team and let’s create some magic in the toy world together!