PR Manager

• Develop, deliver, and execute PR plans, campaigns, and seasonal PR calendars
• Organize and manage press moments like previews, reviews, let’s plays, and more
• Produce content for press kits, press releases, award (show) entries, and pitches
• Creatively and strategically deliver major news announcements
• Manage media inquiries, interview requests, and reports
• Monitor, analyze, and communicate PR results regularly
• Maximize online share-of-voice for all clients and their games
• Leverage existing media relationships and cultivate new contacts within the industry
• Maintain a keen understanding of game industry trends impacting clients and recommending appropriate communication strategies
• Identify and share competitor insights with the team
• Brief and manage external local PR and influencer agencies
• Optimize communication through PR (testing) tools, analytics, SEO reports, surveys, and more
• Support the Game Drive team and/or clients at exhibitions and events

• Creative with exceptional English writing skills (professional English speakers preferred)
• Degree in Marketing, Advertising, Communications, or a related creative field
• Strong affinity for video games; able to generate enthusiasm and empathy for each project
• Minimum 2 years of PR experience and proven hands-on game marketing experience, including managing media relationships, influencer partnerships, and collaborating with external agencies and stakeholders
• Skills to act as a spokesperson, proactively pitch and place stories in the media, as well as manage media relationships, and maintaining an up-to-date network of media contacts
• Strong communication skills when liaising with colleagues, influencers, press, and clients – effectively conveying the value of client games
• Deep understanding of social influencer marketing and its impact on brand promotion and commercial success
• Ability to build trust, rapport, and long-term relationships with influencers and press
• Familiarity with current and emerging PR platforms, gaming trends, and social media (particularly X and Linked In)
• Ability to thrive in a fast-paced environment with shifting priorities and multiple deadlines

We offer:

• STARTING CONTRACT:
• Immediate start available
• Employment contract – fulltime gross salary of € 3.000 - €4.000, depending on experience
• Contract term: 7 – 12 months
• Work schedule: 32 - 40 hours a week
• Caring and supportive 12+ marketing team
• Insights into the video game industry and games
• A day off on your birthday
• Monthly Thursday afternoon drinks & Monthly lunch
• Annual company BBQ and team outing
• Great office space in the heart of Utrecht city center

Are you ready to embrace different types of games and take charge of the marketing push behind them? Then we’d love to hear about you! Please send your CV with a motivation letter to hr@game-drive.nl. We look forward to potentially interviewing you at our office in the center of Utrecht!

Work Location: In person