Console Marketing Manager
Pearl Abyss, the company behind the highly acclaimed Black Desert franchise, is seeking a high-performing, innovative, results-oriented Console Marketing Manager for its European Publishing office to accelerate growth and reach millions of players.
As a Console Marketing Manager, you will work with the publishing and development teams to build and execute marketing plans and activation strategies that resonate with our players within the EMEA region.
You will join a dedicated team working across multiple communities, platforms and games such as Black Desert, and upcoming releases such as Crimson Desert, DokeV and PLAN 8. This position offers an unparalleled opportunity to ensure all Pearl Abyss current and future titles will achieve European goals.
Responsibilities:
- Reporting to the Senior Marketing Manager you will be spearheading the creation, execution, tracking and optimization of integrated campaigns on Console platforms.
- Create and execute marketing plans that deliver against awareness and revenue expectations, including budgets, KPI sets and beat schedules.
- Work closely with PR, Community and Live Service teams to align messaging and ensure campaigns are on-brand.
- Collaborate with internal creative teams to create best-in-class marketing assets such as display banners, video ads, social media assets and ad copy.
- Develop close relationships with PlayStation and Xbox and act as a primary contact to secure advertising inventory and stay on top of best practices, new ad units and trends.
- Work together with the wider marketing team to ideate ideas, select content creators and execute influencer campaigns.
- Provide input and support on international event activations.
- Passion for games and knowledge of industry trends and key players
- Previous experience on PC & Console games including three years in a product/brand/marketing role.
- Highly numerate and data fluent you’ll own your budgets and be accountable to them as well as have the ability to interpret research and analysis and use it daily to make good decisions quickly.
- Strong creative and brief writing skills.
- Excellent communication skills in English (Korean is considered a plus)
- A creative flair with an eye for detail when briefing and feeding back on marketing artwork, assets and trailers.
- You have excellent time management skills and understand the importance of hitting deadlines and are able to work under pressure and deal with ad-hoc changes.
- Flexibility in terms of working hours, depending on the company’s needs and project deadlines.
- Occasional International travel may be required
This is a 100% on-site role and if your candidacy is successful you are required to work from the EMEA office in Amstelveen, The Netherlands.
Benefits- Competitive salary
- 25 days of Paid Leave based on full-time employment
- Public Transport Expenses Coverage - maximum €400/month
- Lifestyle Wallet - Gift Cards worth €150/month
- Personal and Professional Growth Wallet - €1,200/year.
- Monthly Health Care Allowance - €100/month.
- Special Benefits for birthdays and summer- and winter holidays - €600/year
- Medical check-up support
- Sponsored Lunch in the office.
- Free Snacks and Refreshments
- Healthy Lifestyle Support: gym memberships, therapy sessions