Product Brand Manager

With Benelux scope, for our Consumer Product Division

Location: Amsterdam Area, The Netherlands

As a professional, you are challenged with us to learn new things every day: on the job, through seminars, training courses, workshops or brainstorming and sharing sessions.

In this Product Brand Manager role, you will be working on the biggest Haircare brand in the Benelux, Elvive/Elseve as well as on our Styling brands. Getting exited already?

As Product Brand Manager you are part of a multidisciplinary marketing team and within it, you are the ‘Brand Champion’ meaning you are responsible for realizing growth with your brand. Furthermore, you will be the expert of your consumers, its strategy, and the budget choices, all to maximize market share and enhance the brands equity.

In short: you are accountable for driving and implementing the 360 strategy for Elvive/Elseve and our hair styling products, answering the local consumer needs for both Belgium and the Netherlands.

My responsibilities

The Product Brand Manager has a very diverse set of tasks, consisting of:

• Own and drive category consumer insights (social listening, studies, etc.)
• Observe and analyze competitor behavior and market trends
• Sell-Out analysis and recommendations

• Product vision, strategy, and growth plan
• Define launch calendar
• Launch dimensioning, price positioning, financial equation
• Revenue Growth Management topics to define right pricing strategy and launches.

• Ensure strong marketing plan with a 360 approach to brand expression and execution across channels on- & offline
• Roll out the right tailor-made media strategy; to reach consumers on the right touchpoint.
• Drive and implement the 360 implementations projects with the right stakeholders
• Budget responsible – mainly production costs for media campaigns.

• Own brand identity/DNA
• Guardian of the product/axe/brand expression on- & offline: ward for consistency in all touchpoints on artworks, claim validation, model rights etc.

This position requires strong analytical, interpersonal and communication skills.

To successfully perform this role, you will work together with:

• Retail & Online Brand Managers, who translate brand plans into retailer plans O+O.
• The Product Brand Coordinator who provides marketing support in, for example, setting up events, creating POS, etc.
• Category managers who are responsible to translate with you the brand equity and business choices in our distribution & shelves
• The Revenue Growth Manager to define right pricing and realizing incremental turnover
• Advocacy Brand managers
• A Media Agency (external)
• A Marketing Agency (external)
• Our own Media Manager and other digital specialists from our multidisciplinary CDMO team.
• International brand teams and zone managers in Paris. With this you discuss marketing plans, launches, product information, etc.
• The Brand Business Leader you report to

Your profile

To maintain our top position in the market, we need ambitious people, with strong convictions and believes. People who are courageous, take risks and challenge the status quo. We look for future leaders who are willing to go the extra mile and want to make a difference.

At L’Oréal you’ll be working with driven and passionate colleagues, and management that will stimulate you to excel. L’Oréal offers an international and diverse work environment where fun, next to serious work, is fundamental for our teams. L’Oréal takes its responsibility as corporate citizen, where you as an employee can play an active role yourself.

Our ideal candidate has:

• A master degree, preferably in a relevant field
• At least 3-6 years experience in product management / marketing
• Fluent in English, French and/or Dutch in speaking and writing
• Experience with fast and effective internal and external stakeholder management
• A broad understanding of FMCG such as Brand management, Digital, Category Management, E-Commerce and Sales.

Personality traits that help you to be successful:

• Manages complexity
• Strong in data interpretation and analytical skills
• Effective in delivering operational projects
• Entrepreneurial, initiative taker and eager to make a difference
• Result-oriented and able to convince others
• An open mind for new initiatives and ways-of-working
• Inclusive and foreseen team work

L’Oréal offers an attractive role in a dynamic work environment, a compatible salary with excellent secondary conditions (e.g. 13th month, profit sharing) and opportunities for further career development.

Diversity

At L’Oréal we aim to hire a diverse workforce:

(Jean-Paul Agon, Chairman of L’Oréal)

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