Digital Content Manager
Michael Page Amsterdam
Over onze klant
Our client is a renowned Corporate Finance House, specialised in mergers and acquisitions (M&A), valuations, financing and IPOs.
Functie- Developing and executing a cross-channel content strategy (social media, website, email, etc.).
- Create and manage the content calendar to ensure consistent and timely publishing.
- Writing and editing various types of content (such as sector reports, web texts, articles, social media posts, newsletters) with a focus on storytelling and brand consistency.
- Creating and optimising pages on the website focused on different phases of the customer journey.
- SEO optimisation of content to improve organic traffic and findability.
- Create and execute social media strategies, including community management.
- Performing online reputation management, which involves managing reviews and feedback on social media and other platforms.
- Setting up and managing email marketing campaigns, including segmentation and penalisation (using tools such as Spotler).
- Monitor and analyse content performance via Google Analytics, LinkedIn Analytics, etc. and optimise based on data insights; report on the KPIs.
- Collaborate with external agencies and freelancers for specific projects such as video production and design and ensure development of engaging content according to Oaklins' brand guidelines.
- You have completed a degree in journalism, communications, marketing or a related field at HBO/WO level.
- Minimum 7 years of experience in a similar position with a strong focus on digital content and strategy in the B2B environment.
- You have excellent writing and editing skills in both Dutch and English.
- You have strong knowledge of SEO and experience with Google Ads, Google Analytics, and Social Media Advertising.
- Experience with content management systems, CRM tools and social media management applications.
- Experience in creating and managing visual content is a plus (knowledge of Adobe Creative Suite or other design and video editing tools is a plus.
- Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines in a dynamic environment.
- Good monetary compensation
- High-level of responsibility and autonomy
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