Product Marketer - Huis ter Heide - ref. h01900419
Hello, we are Deployteq! ππΌ Deployteq is an award-winning marketing automation platform. In a world where consumers expect a completely personal and highly relevant experience, we help our clients personalize their multichannel campaigns in a simple and efficient manner.
Our clients use our platform to create the most dynamic emails, layered segments, and advanced multichannel customer journeys based on real-time customer data. They do this all by themselves, without needing an internal team of developers β or with the help of our client services department where desired or necessary.
We distinguish ourselves from our competitors through a unique combination of a wide variety of channels and features but still maintaining a high level of ease of use and flexibility. In addition, our deliverability and data security are among the best in the market.
Leading brands such as Wehkamp, Zeeman, Transavia, Center Parks, Schiphol Airport, Van Gogh Museum, and many more inside and outside the Netherlands use Deployteq to achieve their marketing goals.
The company was founded in the Netherlands in 2000 and has more than 150 employees and 5,000 active users. Deployteq is part of the Inspired Thinking Group, a leading global marketing agency with 1,300 employees around the world.
Position Overview:
About the role As a Product Marketer, you will be part of the Deployteq marketing team and report to the Marketing Director. You will work closely with our sales and product teams. You are responsible for drafting, coordinating, and executing product plans, playing a key role in shaping our product portfolio.
This is particularly true for our new product, a customer data platform (CDP), and the features from our existing marketing automation platform, such as email, WhatsApp Business, landing pages, social and mobile channels. You will ensure sharp propositions and a strong translation of these in all our campaigns and communications.You will work closely with your marketing colleagues and demand generation colleagues to ensure our proposition comes to life through the right channels such as the website, various events, email campaigns, and more.
Thereby, you make a significant contribution to generating new business, promoting upsell within existing customers, and growing our partner network. We are looking for someone who is not afraid to roll up their sleeves and make things happen but can also think strategically.Ready for a great challenge?
Key Responsibilities:
- You know like no other how to translate our products and features to the market and set a distinct story.
- You are responsible for formulating strong propositions and work closely with the commercial management to optimize our Go to Market strategy.
- For new product launches, you develop Go to Market strategies that align with or are complementary to our commercial strategy.
- For this, you create clear product presentations and communication materials that impress both internal and external stakeholders.
- You work closely with our sales teams to seamlessly align messaging towards our partners, customers, and prospects with our proposition(s).
- You ensure that the propositions are perfectly translated into our marketing channels.
- You support the marketing team and sales teams in selling new and existing solutions by ensuring always up-to-date marketing material is available and working with them for successful market introductions.
- Identifying new trends, spotting opportunities in the market, and translating these into smart product concepts that will really make a difference energizes you!
- With this, you also keep a continuous eye on market developments to monitor what our competitors and alternative solutions are engaged with.
- A minimum of 5 years of experience as a product marketer, preferably in the B2B SaaS world within marketing automation.
- Team lead experience is a plus.
- You understand the dynamics of software development and can translate technical challenges and customer needs into solutions and optimizations of the product strategy.
- You can communicate clearly and effectively and can get other teams/stakeholders on board with your plans.
- Our company has an international character and focuses not only on the Dutch but also on the British market, so proficiency in both Dutch and English is necessary.
- You have an affinity with technology and do not shy away from a technical challenge.
- You have a bachelorβs degree or higher in Marketing, Communication, or Business Administration.
- You have a hands-on mentality, are proactive, and feel responsible for your domain.
- You can handle a large amount of deadline-driven workload.
- You are a dynamic and result-oriented marketing professional who can oversee what we do.
Things we love at Deployteq:
- Be entrepreneurial
- Take ownership
- Be ambitious
- Focus on impact
- See and seize opportunities
- Be involved
- 25 vacation days + public holidays β we understand how important it is for you to have some time off.
- Annual wellness day β enjoy an extra day off from us to take care of your physical and mental well-being.
- Pension scheme β helps you save for your retirement home in the sun!
- Hybrid work options β a hybrid form of office and home working is possible in consultation with your manager.
- So many savings β through our online community platform, you have access to dozens of daily deals, from discounts on top brands to discounts on days out.
- Employee Assistance Programme β our people are at the heart of everything we do, so if you're happy, we're happy.
- Cycle to work scheme β save on the costs of cycling to work.
- Monthly employee awards - Employee of the month program with β¬250 bonus
- Fundraising for a charity, including a paid volunteer day - we love to give back... and have fun doing it!
- Referral program - know the perfect person to join the team? You could bag β¬1,000 for a good word.
- Wellness program - offers you the opportunity to participate in regular, interactive wellness workshops or to join our 30 plus wellness champions.
- Enhanced family-friendly leave - support for you and your family to help you navigate the craziness of family life.
We value diversity We are advocates for and welcome diversity in our workforce and ensure that all applicants receive equal and fair treatment regardless of age, race, gender or gender identity, religion, sexual orientation, disability, or nationality.
We are committed not only to increasing the visibility and recognition of talent from underrepresented groups within our organization but also the wider industry. Ultimately, we ensure that we take the time to care for ourselves, each other, and the planet, because we are always stronger together.
Inspired Thinking Group has several community groups (ERGs) available for employees that provide a safe space for like-minded colleagues, with shared interests to connect, socialize, and check in with each other. These include Black ITGers Together, LGBTQ+ Together, Men's Health Together, Muslims Together, Neurodiversity Together, Working Parents and Carers Together, and Women In Tech Together.
What next?
If you found yourself interested in knowing more, drop us your application and someone from our team will be in touch.
#LI-SC1