[NDKSB] Social Media & Digital Marketing Strategist

Tasks

As we scale, you'll build and lead a team to create a comprehensive digital marketing ecosystem.

• Develop comprehensive social media and digital marketing strategies aligned with brand and business objectives
• Lead the strategic planning of our content ecosystem across all platforms
• Stay ahead of trends within streetwear, sneaker, and skate culture to inform strategic direction
• Build and lead a high-performing team to execute the digital marketing vision
• Create frameworks for content planning, approval, and distribution
• Establish clear processes and workflows for team efficiency
• Collaborate with creative teams to ensure content aligns with strategic goals

• Develop and manage full-funnel paid media strategies across all platforms
• Focus on driving strong top and mid-funnel performance through strategic targeting and content
• Collaborate with ecommerce team and agency partners to align upper-funnel initiatives with conversion goals
• Manage and optimize substantial media budgets across platforms
• Oversee influencer marketing initiatives as part of the broader media mix
• Create testing frameworks to optimize campaign performance
• Build audience strategies based on platform-specific data and customer insights

• Establish comprehensive KPI frameworks across the full marketing funnel
• Develop attribution models to understand cross-channel impact
• Create performance dashboards for all digital marketing initiatives
• Lead regular performance reviews with stakeholders
• Analyze consumer behavior and journey data to optimize strategies
• Track competitive landscape and industry benchmarks
• Generate actionable insights to drive continuous improvement

• Bachelor's degree in Marketing, Business Analytics, or related field
• 4+ years experience in digital marketing with strong focus on paid social and analytics
• Deep understanding of full-funnel marketing strategies
• Experience building and leading marketing teams
• Advanced knowledge of social media analytics and advertising platforms
• Proven track record of scaling digital marketing initiatives
• Experience managing agency relationships

• Understanding of sneaker, streetwear, or skate communities
• Understanding of drop culture and limited release strategies
• Team leadership experience
• Agency management experience
• Experience with social media management platforms
• Content performance analysis expertise

• Strategic thinking and planning
• Team leadership and development
• Strategic social media planning
• Data-driven decision making
• Digital advertising expertise
• Ability to identify and leverage emerging cultural trends
• Stakeholder management
• Clear communication of metrics and insights

This role offers the opportunity to build and lead a digital marketing ecosystem while driving business impact in a dynamic environment.