Head of Marketing Communications Horticulture
Category
Marketing
Posted Date
10/09/2024
Job Id
353853
We’re looking for a Head of Marcom Horticulture to join our Agriculture team in Eindhoven.
Working for Signify means being creative and adaptive. Our culture of continuous learning and commitment to diversity and inclusion creates an environment that allows you to build your skills and career. Together, we’re transforming our industry.
As the world leader in lighting, we’re constantly ahead of the curve. Through our leadership in connected lighting and the Internet of Things, we’re breaking new grounds in data analytics, AI, and smart homes, offices, cities and more!
Signify is proud to be a leader in climate action, acting in line with the latest climate science. We are committed to reaching net zero greenhouse gas (GHG) emissions by 2040.
Within our Business Agriculture we have built up a strong presence in LED lighting to grow a wide variety of crops in both greenhouses as well as fully indoor facilities.
As a Head of Marcom you’ll be responsible for all of our marketing communication activities in the Horticultural segments such as Vegetables, Fruits, Floriculture and Cityfarming. You’ll be driving an extensive agenda of customer engagement in a very exciting business with the main challenge to engage growers all across the world to start adopting our LED lighting solutions.You will report into the Head of Marketing for Business Agriculture.
We’re on the lookout for forward-thinking innovators with a passion for sustainability. If you match this description, get in touch!
What you’ll do- Creating the strategic marketing communications plan including messaging framework, and content calendar in line with the segment plans as created by segment marketing.
- Co-developing compelling outside-in customer-driven messaging and communications
- Leading the team of marketing communications/support for Horticulture
- Hands-on support to the marketing team during execution of the different marketing activities such as events, digital, media, case studies etc.
- You bring extensive marketing communications experience, preferably in a B2B environment
- You are an experienced and inspiring people manager that creates energy in the team and sparks out-of-the-box thinking to develop the most impactful marketing assets and activities
- You have a can-do mentality with a good combination of strategic thinking and hands-on supportive mindset.
- If you have experience in creating and executing on a digital marketing strategy, that’s a big plus!
Our candidate profile is just a guide. We know that many talented people only apply for jobs when there is an exact match. If you don't fit all the criteria but believe this role is for you, we would very much like to hear from you.
What you’ll get in return…
We’re offering multiple opportunities for career development, like mentoring, coaching and stretch assignments, with strong international exposure for dynamic profiles. Learning is fundamental to our culture. Through continuous learning, we are transforming the industry.You have the chance to learn every day, acquire new skills and perspectives through customized online programs, and on-the-job experiences.
See #Signify Life through the eyes of our employees!