Digital Marketing Manager
Department: Marketing
Reporting to: Director of Demand Generation
Full-time/Part-time: Full-time
Location: Hybrid. London, UK // Leeuwarden, Netherlands
Join Datamaran: The Pioneers of Smart ESG Solutions.
At Datamaran, we are revolutionizing how the world’s most influential companies navigate their Environmental, Social, and Governance (ESG) responsibilities. Our AI-powered SaaS platform empowers organizations to integrate ESG into their core strategies, driving meaningful impact at scale.Trusted by global industry leaders like Bridgestone, Dell, Kraft Heinz, and PepsiCo, and endorsed by leading regulators in Europe and North America, Datamaran is at the cutting edge of ESG technology.
Since 2014, we’ve been on a mission to deliver world-class solutions that enable businesses to align with stakeholder expectations, meet regulatory requirements, and enhance their ESG performance. Our platform helps senior executives make data-driven, evidence-based decisions, simplifying complex ESG challenges with clear, actionable insights.Whether it's ensuring compliance or presenting a compelling ESG narrative to investors and boards, Datamaran is the trusted partner for sustainable businesses.
Our commitment goes beyond technology. We are deeply embedded in the global ESG community, hosting and sponsoring events, partnering with universities and service providers to address the skills gap, and running educational programs that connect forward-thinking leaders.We’ve produced an award-winning documentary series, New Heroes of Sustainable Business, highlighting visionary leaders shaping a more sustainable future to inspire others across industries and regions.
We’re not just building cutting-edge technology and ESG-focused communities but a diverse, global team united by a shared passion for innovation, collaboration, and continuous learning. With over 140 team members across the UK, US, Spain, and the Netherlands, we bring unique perspectives and skills together to solve the ESG challenges of tomorrow, today.At Datamaran, we believe in empowering our people as much as our clients and offer career development and growth opportunities to all.
Following our successful Series C funding round in 2024, we’re entering an exciting phase of growth, expanding across all departments and locations to scale our impact worldwide. If you’re ready to drive change, inspire innovation, and help businesses shape a sustainable future, we’d love for you to join us.
Find out more about Datamaran’s story, people, and culture in this short video: https://youtu.be/IwLcKIZLsyY.
Role Overview
As the Digital Marketing Manager, you will be responsible for the development, execution, and optimization of Datamaran’s digital marketing efforts to drive lead generation, MQLs, and sales opportunities. This role is critical to delivering our digital marketing strategy and ensuring alignment with our content strategy to engage our ideal customer profiles (ICPs).
You will oversee performance marketing, including paid social, paid search, and website management and performance, while also helping inform the content calendar to ensure a cohesive, data-driven approach to demand generation.
Key Responsibilities- Develop and Execute Digital Marketing Strategy:
- Define and implement a digital marketing roadmap that supports business objectives, drives lead generation, and nurtures ICP prospects through the funnel.
- Collaborate with cross-functional teams to align digital campaigns with the content strategy and overall demand generation objectives of driving more qualified leads, MQLs, SALs, and Marketing sourced opportunities.
- Performance Marketing & Paid Media:
- Manage and optimize paid media campaigns across paid search (e.g., Google Ads) and paid social (e.g., LinkedIn, Facebook, Twitter).
- Monitor, analyze, and report on key campaign metrics, continuously iterating for improved performance.
- Website Management & Optimization:
- Oversee website performance and user experience (UX), including SEO, CRO, and web analytics.
- Ensure the website is optimized for lead generation and aligned with the broader content and digital strategy.
- Reporting & Analytics:
- Establish KPIs and dashboards to track digital marketing performance and communicate insights to stakeholders.
- Use data-driven insights to influence content strategy and paid campaign improvements.
- Collaboration:
- Work closely with the content team to inform the content calendar based on campaign performance and ICP needs.
- Partner with sales and demand generation teams to ensure marketing efforts align with pipeline objectives.
- Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience).
- 3+ years of digital marketing experience, preferably in a SaaS or B2B environment.
- Proven track record in managing and optimizing paid media campaigns (Google Ads, LinkedIn Ads, etc.).
- Strong understanding of SEO, SEM, CRO, and web analytics tools (e.g., Google Analytics, Google Tag Manager, HubSpot, or similar).
- Familiarity with content strategy and how it integrates with digital channels to drive demand.
- Proficiency in marketing automation platforms and CRM systems (e.g., HubSpot, Salesforce).
- Analytical mindset with the ability to turn data into actionable insights.
- Excellent written and verbal communication skills, with strong attention to detail.
- Familiarity with programmatic advertising and retargeting campaigns.
- Strong project management skills and ability to manage multiple initiatives simultaneously.
- Knowledge of SaaS sales cycles and ICPs in enterprise-level environments.
Benefits
Some of Datamaran's Benefits available to our UK Datamaraneers:
- A dynamic and international work environment
- Hybrid working with flexible working hours
- Employee centric office in centre London
- Learning and Development path
- Competitive compensation based on experience
- 25 days of annual leave + Bank Holidays
- Private Health Insurance programme
- Pension scheme
- Gym allowance
- Subsidised lunch + Free snacks in the office, with CSO (Chief Snack Officer!)
- Datamaran is an Equal opportunity employer
Some of Datamaran's Benefits available to our Netherlands-based Datamaraneers:
- Competitive Salary
- Flexible working hours to accommodate your family and personal needs
- 25 days of a paid vacation days + public holidays
- Learning and professional development programs
- Pension plan (non-contributory)
- Healthcare contribution
- Gym programme
- Best IT equipment and software to support your work including Macbook (or Linux if you prefer)
- Equal opportunity employer
- The benefits vary depending on the application location.
Note to recruiters:
Thank you for your ongoing interest in Datamaran but there is no need to reach out to the Hiring Team, HR, Recruiting.... We receive hundreds of approaches from recruiters but would confirm here that we are all set. We will continue to scale Datamaran successfully through our internal recruiting team and team initiatives.We appreciate your cooperation!